What is tokidoki?

tokidoki (sometimes in Japanese) is the Japanese-inspired lifestyle brand created in 2005 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold. tokidoki produces apparel and other products using art and iconic characters designed by Simone Legno.
History
In early 2003, the co-founder of American cosmetics company Hard Candy, Pooneh Mohajer, and her husband Ivan Arnold discovered Legno's personal website, which had some popularity, being listed as one of the The Independent's top ten "websites of the week" They subsequently arranged to meet him, and Simone joined them in Los Angeles to form the tokidoki business venture. Simone has become a recent fixture at the San Diego Comic Con and makes appearances at various locations worldwide for signings and promotions. Simone has also made a guest appearance on Extreme Makeover: Home Edition